PB & WHAT?! is a lively literacy card game that helps children strengthen rhyming and word-matching skills through playful competition. Players match picture and word cards to create silly rhyming pairs, building phonological awareness while practising listening, vocabulary, and quick thinking. As children play, they begin to recognize sound patterns in words, an important step in learning to read.

Aligned with the Ontario Language Curriculum and early literacy expectations, this game supports the development of phonological awareness, rhyming recognition, vocabulary building, and oral language skills. The fast-paced gameplay encourages turn-taking, attention, and flexible thinking, making it an engaging way for children to practise foundational reading skills while having fun with family or classmates.

Skills Developed

• Recognizing rhyming words

• Hearing and identifying sound patterns in words

• Developing phonological awareness

• Expanding vocabulary through word play

• Listening and word-sound discrimination